Before & After Real Estate Photographs

J Roy Photography was contacted by the owner of a residential property for sale. The owner stated that she did not like the pictures of her property on the MLS listing. She had the real estate agent contact J Roy photography for a re-shoot of the interior and exterior. The real estate agent stated that he took the pictures and had never used a professional photographer before.

A review of the MLS listing pictures showed very poor representation of that residence. Image issues consisted of (dark areas in rooms, close-ups of beds and kitchen area and lack of depth of field). A good real estate photographer knows how to stage a room for the best presentation. It's important to understand lighting issues and remove clutter from counters and floors. A potential buyer must be able to look at a picture and get a feel for how they might furnish or use that area.

Good quality pictures can get a potential buyer wanting to physically visit that property. It might sound like a cliché “you only have one time to make a good first impression”.
If you were going to buy your dream car that you've always wanted and you did a search on the Internet and the pictures showed a poor representation of that car. For instance the car might've been dirty, there were no good interior pictures or there was garbage on the seat. The bottom line is if the pictures turn you off chances are you would move on to another car. It's no difference in a potential buyer of one of your real estate properties being turned off by the images you display.

Good professional real estate images can increase the perceived value of your properties which should attract more qualified buyers leading to higher offers.